Examples of this could include pre-built templates for web design, mobile apps for editing or monitoring your online store, a blogging platform to provide content to your customers, and more. Determine which features are important to you and then shop for an e-commerce platform based on those needs.
This article was first published in 2011 when we picked 42 well-known online stores to analyze them and bring you the statistics on their cart usability. But times change and the approach to shopping cart design has changed too. So, we decided to visit the same online stores once again to check the changes made to their shopping cart pages for the past 4 years. Surprisingly, most of the pages became simpler and more minimalist. You won't see arrows and additional icons even on the buttons of the largest eCommerce stores, and a laconic "Checkout" is now used more often. Today's examples illustrate that online retailers mostly: highlight the checkout button with color (26 times); sometimes they embed visually complementary arrows (4 times); or add shopping cart icons (1 time) to the textual call-to-action. in the majority of cases we see word 'checkout' (24 times); other popular words are 'proceed to checkout' (10 times); 'proceed to purchase' (2 times); 'proceed with your order' (1 times); 'go to checkout' (1 time); ‘proceed’ (2 times); ‘check out now’ (2 times); ‘begin checkout’ (1 time).